Marketing in Africa? Educate the Consumer
Marketing in Africa shares some similar challenges with with marketing goods and services anywhere else in the world. Yet, how you, as an entrepreneur, successfully meet those challenges must fit…
Marketing in Africa shares some similar challenges with with marketing goods and services anywhere else in the world. Yet, how you, as an entrepreneur, successfully meet those challenges must fit…
African self-reliance has often been the theme of academic and international conferences. Normally, the discussions center on raising awareness of the plight of Africans and calling global powers to flex…
by Kenneth Omeruo “In Africa we don’t lack ideas, we only lack people who believe in our ideas and can genuinely invest in them” said Terry- a young Nigerian I…
IBM (International Business Machines) has recognized Kenya as an outstanding venue for technology advancement by opening its newest research center in the country's capital, Nairobi. Kenya has been a hotbed…