Despite the favorable demographic freight train and a mounting portfolio of profitable innovations by African entrepreneurs many investors remain skittish about entering into ventures on the continent. Such investors assume…
While doing the research each day to keep abreast of the latest developments in African investments, entrepreneurship and partnerships, I am often impressed by the number of Africans living outside…
Entrepreneurs, like yourself, start out with a boat load of self confidence. You feel you possess the know-how and passion to bring a novel product or service to market. You…
Marketing in Africa shares some similar challenges with with marketing goods and services anywhere else in the world. Yet, how you, as an entrepreneur, successfully meet those challenges must fit…
