Export to Africa – Pitch to Consumer Segments
Meet the Importers If you want to export to Africa you have to know where to meet importers. There are many internet forums and directories on which you can…
Marketing in Africa? Educate the Consumer
Marketing in Africa shares some similar challenges with with marketing goods and services anywhere else in the world. Yet, how you, as an entrepreneur, successfully meet those challenges must fit…
3 Reason Why Expat Entrepreneurs Need African Partners
Expat entrepreneurs who choose an African partner are viewed much different than those who try to go it alone when starting a business in Africa. 1. Expat Entrepreneurs are Individualistic…
Key Communication Skills for Expats Working in Africa
Entrepreneurs understand the importance of communicating clearly and accurately. Each step of the way in their business life they must be certain that they are being understood. Writing clear and…
