African technology innovations are not mere gadgets. They are life enhancing tools that contribute to a more productive economy and improvements in quality of African people. African entrepreneurs who are…
Marketing in Africa shares some similar challenges with with marketing goods and services anywhere else in the world. Yet, how you, as an entrepreneur, successfully meet those challenges must fit…
Acquiring a knowledge of African culture is an important ingredient contributing to the success of starting a business in Africa. The marketing and managing of your goods and services in…
African self-reliance has often been the theme of academic and international conferences. Normally, the discussions center on raising awareness of the plight of Africans and calling global powers to flex…
