Export to Africa – Pitch to Consumer Segments
Meet the Importers If you want to export to Africa you have to know where to meet importers. There are many internet forums and directories on which you can…
Marketing in Africa? Educate the Consumer
Marketing in Africa shares some similar challenges with with marketing goods and services anywhere else in the world. Yet, how you, as an entrepreneur, successfully meet those challenges must fit…
Starting a Business in Africa? Learn the Culture
Acquiring a knowledge of African culture is an important ingredient contributing to the success of starting a business in Africa. The marketing and managing of your goods and services in…
African Youths, Technology and the Future
by Kenneth Omeruo “In Africa we don’t lack ideas, we only lack people who believe in our ideas and can genuinely invest in them” said Terry- a young Nigerian I…
