Marketing in Africa? Educate the Consumer
Marketing in Africa shares some similar challenges with with marketing goods and services anywhere else in the world. Yet, how you, as an entrepreneur, successfully meet those challenges must fit…
Starting a Business in Africa? Learn the Culture
Acquiring a knowledge of African culture is an important ingredient contributing to the success of starting a business in Africa. The marketing and managing of your goods and services in…
African Self-Reliance is an Opportunity for Entrepreneurs
African self-reliance has often been the theme of academic and international conferences. Normally, the discussions center on raising awareness of the plight of Africans and calling global powers to flex…
African Youths, Technology and the Future
by Kenneth Omeruo “In Africa we don’t lack ideas, we only lack people who believe in our ideas and can genuinely invest in them” said Terry- a young Nigerian I…
