Opportunity Analysis – The 1st Step into the African Marketplace
Does your your product or service have the potential for success in the African marketplace? That is not an easy question to answer. If you quickly answered it with a…
In the African Marketplace – Retail is King
For sure, the economy in many African countries is growing rapidly - more rapidly than most developed countries. The World Bank has documented the unmet demand for SMEs and SMBs…
African Investment Marketplace – Know the Realities
All marketplaces are not equal. There are subtle and large, earth shaking differences between the African market for your goods and services and the environment where you hatched and nurtured…
Kenya’s produce purchasing agents ride innovation wave
In 2010 John Waibochi, the founder, CEO, and chief innovator at Virtual City Group in Kenya, won the Nokia Growth Economy Venture Challenge. The award brought his company a US$1…
