3 Cultures Effect Your African Business
Entrepreneurs, like yourself, start out with a boat load of self confidence. You feel you possess the know-how and passion to bring a novel product or service to market. You…
Export to Africa – Pitch to Consumer Segments
Meet the Importers If you want to export to Africa you have to know where to meet importers. There are many internet forums and directories on which you can…
Marketing in Africa? Educate the Consumer
Marketing in Africa shares some similar challenges with with marketing goods and services anywhere else in the world. Yet, how you, as an entrepreneur, successfully meet those challenges must fit…
Starting a Business in Africa? Learn the Culture
Acquiring a knowledge of African culture is an important ingredient contributing to the success of starting a business in Africa. The marketing and managing of your goods and services in…
