Opportunity Analysis – The 1st Step into the African Marketplace
Does your your product or service have the potential for success in the African marketplace? That is not an easy question to answer. If you quickly answered it with a…
African Investment Marketplace – Know the Realities
All marketplaces are not equal. There are subtle and large, earth shaking differences between the African market for your goods and services and the environment where you hatched and nurtured…
7 Point Checklist – Fruitful Phone Conversations with African Partners
You already know how to take care of business on the phone. I just want to bring to your attention a few culturally appropriate pointers to enhance your conversations when…
Innovation In Africa: Disruptive and Contextualized
Scores of ihubs and technology incubators are the trade school for thousands of young Africans. Foreign businesses and entrepreneurs are running to the "Rising African Tiger" economy. With all this…
