Export to Africa – Pitch to Consumer Segments

Meet the Importers If you want to export to Africa you have to know where to meet importers.  There are many internet forums and directories on which you can offer your goods to buyers from all over the world, but African buyers rarely frequent those.   There are some forums specifically dedicated to offering products to […]

3 Reason Why Expat Entrepreneurs Need African Partners

Expat entrepreneurs who choose an African partner are viewed much different than those who try to go it alone when starting a business in Africa. 1.  Expat Entrepreneurs are Individualistic Entrepreneurs love the success of a profit.  They often will not trust anyone, but themselves, to get the business to profitability. That drive, passion and […]

Key Communication Skills for Expats Working in Africa

Entrepreneurs understand the importance of communicating clearly and accurately.  Each step of the way in their business life they must be certain that they are being understood.  Writing clear and accurate business plans and persuasive proposals is an essential.  Verbalizing brand strengths and differentiating it from the competition in compelling language is a must in […]

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