Africa’s 2015 Reality and a New Iteration of You

Some times my own words do not taste so sweet. I remember back in the 1980s, while living in Kenya, I told a group of non-profit workers that the big corporations and western business people have invaded the continent to rob poor Africans. They had come to seek profit and not raise the standard of […]

African Investment Marketplace – Know the Realities

All marketplaces are not equal.  There are subtle and large, earth shaking differences between the African market for your goods and services and the environment where you hatched and nurtured you parent business. If you are planning to offer your products or services in Africa, then you will do well to know all the ways […]

African Self-Reliance is an Opportunity for Entrepreneurs

African self-reliance has often been the theme of academic and international conferences.  Normally, the discussions center on raising awareness of the plight of Africans and calling global powers to flex their collective muscle to aid the continent. Heightened Self-reliance Forbes, one of the United State’s opinion leading financial magazines published an outstanding opinion piece by […]

Key Communication Skills for Expats Working in Africa

Entrepreneurs understand the importance of communicating clearly and accurately.  Each step of the way in their business life they must be certain that they are being understood.  Writing clear and accurate business plans and persuasive proposals is an essential.  Verbalizing brand strengths and differentiating it from the competition in compelling language is a must in […]

Cultural Fit Important in African Ventures

African Business Case Study Your interest in starting a business or project in Africa is not unique these days.  There are many players moving their operations or expanding into Africa.  The chief reason is the expanding economies of the region.  The International Monetary Fund, the leader in international economic indicators and projections, predicts the economy […]

Small-Scale, Prototyping Key to Lowering Risk

There is risk in initiating a new project or business.  Expats, like you, setting up something new in Africa will face even greater risks than starting something in your home country.   Corruption is everywhere and lack of trained staff can cause some problems.  Yet, most expats beginning new works in Africa have seen the lack […]

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