3 Cultures Effect Your African Business

Entrepreneurs, like yourself, start out with a boat load of self confidence.  You feel you possess the know-how and passion to bring a novel product or service to market.  You are sure investors will compete for your attention and customers will fill your doorstep, virtually or otherwise. It does not take long for the reality […]

Marketing in Africa? Educate the Consumer

Marketing in Africa shares some similar challenges with with marketing goods and services anywhere else in the world.  Yet, how you, as an entrepreneur, successfully meet those challenges must fit your particular African context.  One of the major tasks of an entrepreneur bringing a novel product to market is educating the consumers about the benefits […]

Starting a Business in Africa? Learn the Culture

Acquiring a knowledge of African culture is an important ingredient  contributing to the success of starting a business in Africa.  The marketing and managing of your goods and services in will be greatly enhanced by knowing how people relate to each other in their daily lives and in the business world.  Not just any African […]

African Self-Reliance is an Opportunity for Entrepreneurs

African self-reliance has often been the theme of academic and international conferences.  Normally, the discussions center on raising awareness of the plight of Africans and calling global powers to flex their collective muscle to aid the continent. Heightened Self-reliance Forbes, one of the United State’s opinion leading financial magazines published an outstanding opinion piece by […]

IBM Believes in Kenyan IT Sector – Opens Research Lab

IBM (International Business Machines) has recognized Kenya as an outstanding venue for technology advancement by opening its newest research center in the country’s capital, Nairobi.  Kenya has been a hotbed of technological growth.  The Kenyan IT sector is expanding rapidly and young entrepreneurs are bringing innovations to market monthly.  IBM’s decision is sure to draw […]

Managing Risk: Africa Political Risk Insurance

Africa political risk insurance could be an overlooked solution for risk management. One of the major concerns I hear from from investors and entrepreneurs considering entering the African arena is, “isn’t that risky part of the world for me to exposing my money?” Africa Less Risky Today While on one hand I say Africa is, […]

Show Buttons
Hide Buttons
CLOSE
CLOSE
%d bloggers like this: