Africa’s 2015 Reality and a New Iteration of You

Some times my own words do not taste so sweet. I remember back in the 1980s, while living in Kenya, I told a group of non-profit workers that the big corporations and western business people have invaded the continent to rob poor Africans. They had come to seek profit and not raise the standard of […]

African Entrepreneurs Face Fear of Investors

Despite the favorable demographic freight train and a mounting portfolio of profitable innovations by African entrepreneurs many investors remain skittish about entering into ventures on the continent.  Such investors assume that Africa remains filled with unstable governments, wide-spread corruption, and wars.  Most of those conditions are gone, or in decline. African Entrepreneurs Fear too What […]

3 Cultures Effect Your African Business

Entrepreneurs, like yourself, start out with a boat load of self confidence.  You feel you possess the know-how and passion to bring a novel product or service to market.  You are sure investors will compete for your attention and customers will fill your doorstep, virtually or otherwise. It does not take long for the reality […]

6 African Technology Innovations that are Changing Lives

African technology innovations are not mere gadgets.  They are life enhancing tools that contribute to a more productive economy and improvements in quality of African people.  African entrepreneurs who are leading the charge in the technological revolution are also creating  jobs and new income streams. Here are just six examples of quality, life changing innovations […]

Export to Africa – Pitch to Consumer Segments

Meet the Importers If you want to export to Africa you have to know where to meet importers.  There are many internet forums and directories on which you can offer your goods to buyers from all over the world, but African buyers rarely frequent those.   There are some forums specifically dedicated to offering products to […]

Marketing in Africa? Educate the Consumer

Marketing in Africa shares some similar challenges with with marketing goods and services anywhere else in the world.  Yet, how you, as an entrepreneur, successfully meet those challenges must fit your particular African context.  One of the major tasks of an entrepreneur bringing a novel product to market is educating the consumers about the benefits […]

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