Export to Africa – Pitch to Consumer Segments

Meet the Importers If you want to export to Africa you have to know where to meet importers.  There are many internet forums and directories on which you can offer your goods to buyers from all over the world, but African buyers rarely frequent those.   There are some forums specifically dedicated to offering products to […]

Marketing in Africa? Educate the Consumer

Marketing in Africa shares some similar challenges with with marketing goods and services anywhere else in the world.  Yet, how you, as an entrepreneur, successfully meet those challenges must fit your particular African context.  One of the major tasks of an entrepreneur bringing a novel product to market is educating the consumers about the benefits […]

African Youths, Technology and the Future

by Kenneth Omeruo “In Africa we don’t lack ideas, we only lack people who believe in our ideas and can genuinely invest in them” said Terry- a young Nigerian I met recently who shared some of his great ideas with me. Terry, no doubt is one of the millions of African youths whose ideas are […]

Managing Risk: Africa Political Risk Insurance

Africa political risk insurance could be an overlooked solution for risk management. One of the major concerns I hear from from investors and entrepreneurs considering entering the African arena is, “isn’t that risky part of the world for me to exposing my money?” Africa Less Risky Today While on one hand I say Africa is, […]

3 Reason Why Expat Entrepreneurs Need African Partners

Expat entrepreneurs who choose an African partner are viewed much different than those who try to go it alone when starting a business in Africa. 1.  Expat Entrepreneurs are Individualistic Entrepreneurs love the success of a profit.  They often will not trust anyone, but themselves, to get the business to profitability. That drive, passion and […]

Four Challenges Often Overlooked by Expatriates Beginning Work in Africa

There are great rewards for working in Africa. I would not trade my twenty-five years of residence on the continent for anything. The results in changed lives, both mine and the African people around me, were more than worth any sacrifice I might have made. Any non-profit organization working in Africa has a tremendous opportunity […]

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