African Investment – Not a Unique Risk

This morning I have listened to coverage of the World Economic Forum, particularly a panel discussion “DeRisking Africa.”   I urge all readers to view the entire 51 min. discussion of African investment yourself.  I just want to make some brief observations. South African President, Jacob Zuma, began his contribution with an objection to the topic […]

African Investment – Why It is Attractive

The African investment landscape is looking brighter all the time.  Africa Mentor continues to monitor the global press and financial institutions for stories that give our community the clearest picture of investment opportunities on the continent.  In this post, we bring you two important reports. Important African Investment Interview The first story comes from an […]

6 African Technology Innovations that are Changing Lives

African technology innovations are not mere gadgets.  They are life enhancing tools that contribute to a more productive economy and improvements in quality of African people.  African entrepreneurs who are leading the charge in the technological revolution are also creating  jobs and new income streams. Here are just six examples of quality, life changing innovations […]

Marketing in Africa? Educate the Consumer

Marketing in Africa shares some similar challenges with with marketing goods and services anywhere else in the world.  Yet, how you, as an entrepreneur, successfully meet those challenges must fit your particular African context.  One of the major tasks of an entrepreneur bringing a novel product to market is educating the consumers about the benefits […]

Starting a Business in Africa? Learn the Culture

Acquiring a knowledge of African culture is an important ingredient  contributing to the success of starting a business in Africa.  The marketing and managing of your goods and services in will be greatly enhanced by knowing how people relate to each other in their daily lives and in the business world.  Not just any African […]

African Self-Reliance is an Opportunity for Entrepreneurs

African self-reliance has often been the theme of academic and international conferences.  Normally, the discussions center on raising awareness of the plight of Africans and calling global powers to flex their collective muscle to aid the continent. Heightened Self-reliance Forbes, one of the United State’s opinion leading financial magazines published an outstanding opinion piece by […]

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