Export to Africa – Pitch to Consumer Segments

Meet the Importers If you want to export to Africa you have to know where to meet importers.  There are many internet forums and directories on which you can offer your goods to buyers from all over the world, but African buyers rarely frequent those.   There are some forums specifically dedicated to offering products to […]

Marketing in Africa? Educate the Consumer

Marketing in Africa shares some similar challenges with with marketing goods and services anywhere else in the world.  Yet, how you, as an entrepreneur, successfully meet those challenges must fit your particular African context.  One of the major tasks of an entrepreneur bringing a novel product to market is educating the consumers about the benefits […]

Starting a Business in Africa? Learn the Culture

Acquiring a knowledge of African culture is an important ingredient  contributing to the success of starting a business in Africa.  The marketing and managing of your goods and services in will be greatly enhanced by knowing how people relate to each other in their daily lives and in the business world.  Not just any African […]

Cultural Fit Important in African Ventures

African Business Case Study Your interest in starting a business or project in Africa is not unique these days.  There are many players moving their operations or expanding into Africa.  The chief reason is the expanding economies of the region.  The International Monetary Fund, the leader in international economic indicators and projections, predicts the economy […]

Show Buttons
Hide Buttons
CLOSE
CLOSE
%d bloggers like this: