Opportunity Analysis – The 1st Step into the African Marketplace

Does your your product or service have the potential for success in the African marketplace? That is not an easy question to answer.  If you quickly answered it with a resounding “yes”, you would do well to list the reasons why you think it has the potential for making you money.  Then follow that with […]

The Many Faces of the African Economy

Six of the top ten fastest growing economies in the world are in Africa. There is a rapidly growing African middle class. Urbanization is increasing faster than the infrastructure of African cities is able to keep up with. I have talked about these, and many more, broad-stroke statistics before. However, not all African countries have […]

3 Cultures Effect Your African Business

Entrepreneurs, like yourself, start out with a boat load of self confidence.  You feel you possess the know-how and passion to bring a novel product or service to market.  You are sure investors will compete for your attention and customers will fill your doorstep, virtually or otherwise. It does not take long for the reality […]

6 African Technology Innovations that are Changing Lives

African technology innovations are not mere gadgets.  They are life enhancing tools that contribute to a more productive economy and improvements in quality of African people.  African entrepreneurs who are leading the charge in the technological revolution are also creating  jobs and new income streams. Here are just six examples of quality, life changing innovations […]

Export to Africa – Pitch to Consumer Segments

Meet the Importers If you want to export to Africa you have to know where to meet importers.  There are many internet forums and directories on which you can offer your goods to buyers from all over the world, but African buyers rarely frequent those.   There are some forums specifically dedicated to offering products to […]

Marketing in Africa? Educate the Consumer

Marketing in Africa shares some similar challenges with with marketing goods and services anywhere else in the world.  Yet, how you, as an entrepreneur, successfully meet those challenges must fit your particular African context.  One of the major tasks of an entrepreneur bringing a novel product to market is educating the consumers about the benefits […]

Show Buttons
Hide Buttons
CLOSE
CLOSE
%d bloggers like this: