3 Cultures Effect Your African Business

Entrepreneurs, like yourself, start out with a boat load of self confidence.  You feel you possess the know-how and passion to bring a novel product or service to market.  You are sure investors will compete for your attention and customers will fill your doorstep, virtually or otherwise. It does not take long for the reality […]

6 African Technology Innovations that are Changing Lives

African technology innovations are not mere gadgets.  They are life enhancing tools that contribute to a more productive economy and improvements in quality of African people.  African entrepreneurs who are leading the charge in the technological revolution are also creating  jobs and new income streams. Here are just six examples of quality, life changing innovations […]

Export to Africa – Pitch to Consumer Segments

Meet the Importers If you want to export to Africa you have to know where to meet importers.  There are many internet forums and directories on which you can offer your goods to buyers from all over the world, but African buyers rarely frequent those.   There are some forums specifically dedicated to offering products to […]

Marketing in Africa? Educate the Consumer

Marketing in Africa shares some similar challenges with with marketing goods and services anywhere else in the world.  Yet, how you, as an entrepreneur, successfully meet those challenges must fit your particular African context.  One of the major tasks of an entrepreneur bringing a novel product to market is educating the consumers about the benefits […]

Starting a Business in Africa? Learn the Culture

Acquiring a knowledge of African culture is an important ingredient  contributing to the success of starting a business in Africa.  The marketing and managing of your goods and services in will be greatly enhanced by knowing how people relate to each other in their daily lives and in the business world.  Not just any African […]

African Youths, Technology and the Future

by Kenneth Omeruo “In Africa we don’t lack ideas, we only lack people who believe in our ideas and can genuinely invest in them” said Terry- a young Nigerian I met recently who shared some of his great ideas with me. Terry, no doubt is one of the millions of African youths whose ideas are […]

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