African Investment Marketplace – Know the Realities

All marketplaces are not equal.  There are subtle and large, earth shaking differences between the African market for your goods and services and the environment where you hatched and nurtured you parent business. If you are planning to offer your products or services in Africa, then you will do well to know all the ways […]

Starting a Business in Africa? Learn the Culture

Acquiring a knowledge of African culture is an important ingredient  contributing to the success of starting a business in Africa.  The marketing and managing of your goods and services in will be greatly enhanced by knowing how people relate to each other in their daily lives and in the business world.  Not just any African […]

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