The Nigerian government is deeply concerned about their image in the world. Their number one image concern at the moment is the Boko Haram terrorist group that has taken the lives of many Nigerians and caused many prospective investors to delay their entry into the largest marketplace on the African continent.
The government has sent thousands of troops to the northern states to fight Boko Haram face to face, but it seems the terrorists not being subdued.
This perceived security issue is a huge public relations nightmare for the Nigerian economy.
To combat this perception, the government of President Goodluck Jonathan has hired the prestigious USA based PR firm, Levick. The strategy of the PR firm nor the sizable expenditure has not met with the approval of all Nigerians, however, it seems to make good business sense.
In the Flipbook below, I have curated several articles about the Nigerian/Levick PR campaign. I would love to hear your thoughts on the employment of PR firms by governments. Is this a move that could help several other African countries?