Opportunity Analysis – The 1st Step into the African Marketplace

Does your your product or service have the potential for success in the African marketplace? That is not an easy question to answer.  If you quickly answered it with a resounding “yes”, you would do well to list the reasons why you think it has the potential for making you money.  Then follow that with […]

African Investment Marketplace – Know the Realities

All marketplaces are not equal.  There are subtle and large, earth shaking differences between the African market for your goods and services and the environment where you hatched and nurtured you parent business. If you are planning to offer your products or services in Africa, then you will do well to know all the ways […]

7 Point Checklist – Fruitful Phone Conversations with African Partners

You already know how to take care of business on the phone.  I just want to bring to your attention a few culturally appropriate pointers to enhance your conversations when you are speaking with that African partner or prospective client.   Greet them with formal, honorific prefixes such as Mister, Misses, Doctor (for M.D. and […]

Innovation In Africa: Disruptive and Contextualized

Scores of ihubs and technology incubators are attended by thousands of young Africans.  Foreign businesses and entrepreneurs are running to the “Rising African Tiger” economy.  With all this activity one would think that these new ventures are meeting with overwhelming success.  The truth is innovation is a risky business.  Most novel ideas are never put […]

3 Cultures Effect Your African Business

Entrepreneurs, like yourself, start out with a boat load of self confidence.  You feel you possess the know-how and passion to bring a novel product or service to market.  You are sure investors will compete for your attention and customers will fill your doorstep, virtually or otherwise. It does not take long for the reality […]

Export to Africa – Pitch to Consumer Segments

Meet the Importers If you want to export to Africa you have to know where to meet importers.  There are many internet forums and directories on which you can offer your goods to buyers from all over the world, but African buyers rarely frequent those.   There are some forums specifically dedicated to offering products to […]

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