E-agriculture Gets Gift From Nigerian Government

Entrepreneurs and technology innovators in the field of e-agriculture have been given a gift by the Nigerian government.  For those of you not familiar with the term, e-agriculture refers to the “enhancement of agricultural and rural development through improved information and communication processes” (Wikipedia). E-Agriculture Gift PUNCH magazine’s December 17, 2012 quotes the Nigerian Minister […]

African Investment – Not a Unique Risk

This morning I have listened to coverage of the World Economic Forum, particularly a panel discussion “DeRisking Africa.”   I urge all readers to view the entire 51 min. discussion of African investment yourself.  I just want to make some brief observations. South African President, Jacob Zuma, began his contribution with an objection to the topic […]

African Entrepreneurs Face Fear of Investors

Despite the favorable demographic freight train and a mounting portfolio of profitable innovations by African entrepreneurs many investors remain skittish about entering into ventures on the continent.  Such investors assume that Africa remains filled with unstable governments, wide-spread corruption, and wars.  Most of those conditions are gone, or in decline. African Entrepreneurs Fear too What […]

Export to Africa – Pitch to Consumer Segments

Meet the Importers If you want to export to Africa you have to know where to meet importers.  There are many internet forums and directories on which you can offer your goods to buyers from all over the world, but African buyers rarely frequent those.   There are some forums specifically dedicated to offering products to […]

Marketing in Africa? Educate the Consumer

Marketing in Africa shares some similar challenges with with marketing goods and services anywhere else in the world.  Yet, how you, as an entrepreneur, successfully meet those challenges must fit your particular African context.  One of the major tasks of an entrepreneur bringing a novel product to market is educating the consumers about the benefits […]

Starting a Business in Africa? Learn the Culture

Acquiring a knowledge of African culture is an important ingredient  contributing to the success of starting a business in Africa.  The marketing and managing of your goods and services in will be greatly enhanced by knowing how people relate to each other in their daily lives and in the business world.  Not just any African […]

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