An African Audiance Within Your Reach


  Your are able to present your products and services to millions of Africans from a range of demographic segments. The middle and upper-class people access the web and social media via their own computers or mobile devises.  The majority […]

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The Terms Matter in Import/Export


Іf уоu’rе lооkіng fоr а smаrt wау tо mаkе mоrе mоnеу frоm уоur іmроrtіng from Africa ореrаtіоns, lооk nо furthеr thаn уоur buуіng tеrms. Тhеsе sееmіnglу іnnосuоus соntrасt dеtаіls соuld рrеvеnt уоu frоm mаkіng mахіmum рrоfіts, аnd аll bесаusе thіs […]

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Lean Startup Principles for African Ventures

Google Hangout Live I have just returned from the Startup Africa’s 11th Annual Africa Entrepreneurship Conference and Awards Gala which will took place on September 27th in Wilmington, Delaware. I was honored by the organizers to be on a panel […]

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Put your startup on a diet – Lean Startup Principles for African Ventures


Too many entrepreneurs develop complex business plans and products just to see them ignored by the people they assumed were potential buyers.  The best advice I can give you is that modern successful startups do not start with a good […]

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Now is the Moment for You in Africa

from Bloomberg Philanthropies

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Opportunity Analysis – The 1st Step into the African Marketplace


Does your your product or service have the potential for success in the African marketplace? That is not an easy question to answer.  If you quickly answered it with a resounding “yes”, you would do well to list the reasons […]

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In the African Marketplace – Retail is King


For sure, the economy in many African countries is growing rapidly – more rapidly than most developed countries. The World Bank has documented the unmet demand for SMEs and SMBs on the continent. But, you cannot just assume that you […]

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African Investment Marketplace – Know the Realities

All marketplaces are not equal.  There are subtle and large, earth shaking differences between the African market for your goods and services and the environment where you hatched and nurtured you parent business. If you are planning to offer your […]

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Kenya’s produce purchasing agents ride innovation wave


In 2010 John Waibochi, the founder, CEO, and chief innovator at Virtual City Group in Kenya, won the Nokia Growth Economy Venture Challenge. The award brought his company a US$1 million cash prize. Yet the recognition is not a laurel […]

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5 African Countries Among the Top 10 in GDP Growth


African countries continue their upward economic trajectory.  Some economies on the continent are having gains that should be attracting SMEs and investors from around the globe.  Their growth parallels that of India and China which are seeing an influx of […]

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