Advice from Africa’s Wealthiest Man

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Boko Haram – Nigeria’s PR Counter Offensive

pr

The Nigerian government is deeply concerned about their image in the world.  Their number one image concern at the moment is the Boko Haram terrorist group that has taken the lives of many Nigerians and caused many prospective investors to delay their entry into the largest marketplace on the African continent. The government has sent […]

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Africa’s 2015 Reality and a New Iteration of You

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Some times my own words do not taste so sweet. I remember back in the 1980s, while living in Kenya, I told a group of non-profit workers that the big corporations and western business people have invaded the continent to rob poor Africans. They had come to seek profit and not raise the standard of […]

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An African Audiance Within Your Reach

reachafrica

  Your are able to present your products and services to millions of Africans from a range of demographic segments. The middle and upper-class people access the web and social media via their own computers or mobile devises.  The majority view them in Internet Cafes.  The African population that use the Internet currently make up […]

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The Terms Matter in Import/Export

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Іf уоu’rе lооkіng fоr а smаrt wау tо mаkе mоrе mоnеу frоm уоur іmроrtіng from Africa ореrаtіоns, lооk nо furthеr thаn уоur buуіng tеrms. Тhеsе sееmіnglу іnnосuоus соntrасt dеtаіls соuld рrеvеnt уоu frоm mаkіng mахіmum рrоfіts, аnd аll bесаusе thіs іs thе wау “уоu’vе аlwауs dоnе іt.” FOB Ѕо, уоu аsk, hоw саn buуіng tеrms […]

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Lean Startup Principles for African Ventures

Google Hangout Live I have just returned from the Startup Africa’s 11th Annual Africa Entrepreneurship Conference and Awards Gala which will took place on September 27th in Wilmington, Delaware. I was honored by the organizers to be on a panel “How Africa’s Startups are Using Lean Startup Principles” It was a gathering primarily of entrepreneurs […]

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Put your startup on a diet – Lean Startup Principles for African Ventures

leanstartup

Too many entrepreneurs develop complex business plans and products just to see them ignored by the people they assumed were potential buyers.  The best advice I can give you is that modern successful startups do not start with a good idea, good product or great business plan.  They start with understanding the needs of the […]

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Now is the Moment for You in Africa

from Bloomberg Philanthropies

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Opportunity Analysis – The 1st Step into the African Marketplace

oppanalysis

Does your your product or service have the potential for success in the African marketplace? That is not an easy question to answer.  If you quickly answered it with a resounding “yes”, you would do well to list the reasons why you think it has the potential for making you money.  Then follow that with […]

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In the African Marketplace – Retail is King

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For sure, the economy in many African countries is growing rapidly – more rapidly than most developed countries. The World Bank has documented the unmet demand for SMEs and SMBs on the continent. But, you cannot just assume that you can place your product or service into the African marketplace and begin to fill your […]

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