Opportunity Analysis – The 1st Step into the African Marketplace


Does your your product or service have the potential for success in the African marketplace? That is not an easy question to answer.  If you quickly answered it with a resounding “yes”, you would do well to list the reasons why you think it has the potential for making you money.  Then follow that with […]

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In the African Marketplace – Retail is King


For sure, the economy in many African countries is growing rapidly – more rapidly than most developed countries. The World Bank has documented the unmet demand for SMEs and SMBs on the continent. But, you cannot just assume that you can place your product or service into the African marketplace and begin to fill your […]

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African Investment Marketplace – Know the Realities

All marketplaces are not equal.  There are subtle and large, earth shaking differences between the African market for your goods and services and the environment where you hatched and nurtured you parent business. If you are planning to offer your products or services in Africa, then you will do well to know all the ways […]

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Kenya’s produce purchasing agents ride innovation wave


In 2010 John Waibochi, the founder, CEO, and chief innovator at Virtual City Group in Kenya, won the Nokia Growth Economy Venture Challenge. The award brought his company a US$1 million cash prize. Yet the recognition is not a laurel on which he wants his company to rest. Waibochi says that Virtual City Group has […]

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5 African Countries Among the Top 10 in GDP Growth


African countries continue their upward economic trajectory.  Some economies on the continent are having gains that should be attracting SMEs and investors from around the globe.  Their growth parallels that of India and China which are seeing an influx of investor and business interest.  

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7 Point Checklist – Fruitful Phone Conversations with African Partners


You already know how to take care of business on the phone.  I just want to bring to your attention a few culturally appropriate pointers to enhance your conversations when you are speaking with that African partner or prospective client.   Greet them with formal, honorific prefixes such as Mister, Misses, Doctor (for M.D. and […]

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Supply and Demand for Investment in Africa


Large cap. companies and investors have gobbled up most of the major public sector contracts in Africa over the years.  They are poised to continue to be the major investors in Africa.  They will make it extremely difficult for small and medium-sized enterprises (SME) and investors to successfully bid on the larger contracts. However, a […]

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The Many Faces of the African Economy

Six of the top ten fastest growing economies in the world are in Africa. There is a rapidly growing African middle class. Urbanization is increasing faster than the infrastructure of African cities is able to keep up with. I have talked about these, and many more, broad-stroke statistics before. However, not all African countries have […]

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African Investment and Business Reaching New Highs

Google Search Trends Rising for African Investment and Starting Business in Africa Sure it is not a measure of success or profit, but Google search trends are a real measure of interest in a subject by the millions of web researchers who punch in search terms every day. I am not going to say much […]

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Innovation In Africa: Disruptive and Contextualized

Scores of ihubs and technology incubators are attended by thousands of young Africans.  Foreign businesses and entrepreneurs are running to the “Rising African Tiger” economy.  With all this activity one would think that these new ventures are meeting with overwhelming success.  The truth is innovation is a risky business.  Most novel ideas are never put […]

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